ONG 350 Côte d'Ivoire

Social marketing for plastic waste behavior change

Innovation Type

Water-Energy-Food

Country of Incorporation

Côte d'Ivoire

Country(ies) of Implementation

Côte d'Ivoire

Product Segment

Other

Website Address

https://350.org/fr/

Challenge

Plastic waste remains the number one predator of the oceans. Every day, 8 tonnes of plastic waste end up in the ocean and is then washed ashore, so it is on the beaches of Côte d’Ivoire.  In addition to being invasive, plastic waste takes at least 400 years to degrade completely. This way it poses multiple physical and chemical risks to the ecosystems. In the ocean, many animals die after ingesting plastic or getting entangled in it. Also, the ground and drinking water in Côte d’Ivoire is polluted due to microplastic and has an increased likelihood of toxic substances.

Solution

ONG 350 is an organization based in Ivory Coast and contributing to the productive use of plastic waste by collecting it from beaches and reusing it in agricultural production but also by providing training in ecology and recycling to future generations. For this, the organization does collaborate with local schools and sensitizes the youth to a more ecological behavior.

One part of the organization’s project, was a training of 200 young people, half of them women, in the reuse of plastic and organic waste for agro-food purposes. This training did also lead to 1000 indirect beneficiaries aware of the recycling process which leads to energy and water savings. ONG 350 and WE4F partnered up to have even more outreach to the Ivorian Youth through further awareness raising projects with local institutions in Côte d’Ivoire.

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