Irma & Co SAL

Water- and Energy-Efficient Pepper Growing

Employee Gender Breakdown

60%

Innovation Type

Water-Energy-Food

Company Stage

Stage 1: 0-100 end-users

Country of Incorporation

Lebanon

Country(ies) of Implementation

Lebanon

Contact Name

Ramy Nehme

Contact Email

ramy@figholding.com

Product Segment

Other

Challenge

Transforming the irrigation method has proved quasi-impossible due to the mentality of farmers in Lebanon. The abundance of water in remote areas and the mismanagement of water and energy sources have put farmers in a comfort zone.  

Due to the low demand in the market especially after COVID and the failing socio-economic situation in Lebanon, each year farmers throw out half of their yield. Also, these farmers are investing in quick-selling crops such as eggplants and tomatoes instead of artisanal ones like red peppers. 

Solution

Irma & Co makes and sells pepper paste made of peppers grown through drip irrigation technique. So far, four tons of peppers have been grown and the production has a water and energy saving of more than 70%.  

Irma & Co also plants ethnic crops and buys its yield from these farmers. This engagement puts the innovator in a position to expand and onboard more farmers, managers, and decision-makers from communities and groups that are usually marginalized.  

Photos

Click on a photo to view it larger. Right click on the larger version to save it to your computer.

Print