Solution

Tun Yat provides an on-demand farming machinery service – following the “Uber for Tractor” model. The company provides farmers with relatively affordable options of renting farm machinery through matchmaking and a user-friendly online platform and service that helps eliminate the need for farmers to go through unaffordable lenders or rentals. Through Tun Yat’s Facebook platform, the company builds a marketplace between tractor owners, tractor dealers and farmers who want to rent and use machinery.  Internet of Things sensor devices are attached to the machines to collect more accurate machine utilization data that tractor dealers and banks who lend out for tractor loans want to analyze.

Tun Yat sources a fleet of high–quality farming machines to provide affordable and reliable services targeting lower-income farmers. Operating in one service hub, the company trains their drivers using John Deere certified trainers to follow a new industry standards and create a standardized service that farmers can book-in with each season that matches market pricing. They fill gaps in the lack of mechanization know-how from farmers on how use mechanization inputs to increase yields.

Tun Yat also offers the existing customers with premium services, such as premium quality seeds, nanotechnology, fertilizer, and crop buy-back which links to an export buyer or local buyer. Farmers benefit by doubling their incomes after switching to premium quality seeds and gain more security from the crop buy-back. The company also provides access to women and youth by working with households of farmers. Also, more than one-third of the staff are women, including those that work at the field level with farmers.