Challenge
Cherry production is one of the unexplored value chains that offers great potential and added value for export. The soil and the sun in Lebanon are two important factors that produce high quality products. However, farmers suffer from a lack of knowledge related to good agricultural practices, post-harvest procedures, and market accessibility.
Solution
Natagri’s solution provides the necessary services and guidance to produce high quality cherries according to international specifications. They improve farmers’ livelihoods by reducing water consumption, optimizing irrigation efficiency, preparing a post-harvest unit certified and ready for packing the products, and exporting them to high value markets.
Farmers receive tools to help in the water management as well as trainings and one-to-one coaching on the cherry’s pest management and agricultural practices. The company also supports the post-harvest unit on many levels to improve and increase the production and have a competitive price.
