Managing the sourcing, distribution, and delivery of fresh produce
Innovation Type:
Water-Energy-Food
Product Segment:
Energy – Aggregation, Storage, & Logistics
Country of Incorporation:
Egypt
Country of Implementation:
Egypt
Company Stage:
Stage 3: 1,001 to 10,000 end-users
Seeking Investment:
Yes, $500,000 USD
Financing Goals:
Seeking debt (commercial or DFI)
Contact Name:
Farah Emara
Contact Email:
Website:
Challenges
In Egypt’s agriculture industry, significant food loss is caused by delays while waiting for middlemen to purchase crops. Other challenges that affect the industry include a lack of transparency in crop pricing and the insufficiency of data and technology integration.
Solutions
FreshSource is a pioneering business-to-business agri-supply chain platform that leverages data and technology to transform Egypt’s food industry. By offering a digital platform for sourcing high-quality fresh produce, the innovator aims to enhance efficiency, transparency, and sustainability while empowering farmers and businesses to thrive. Through direct collaboration with producers, inventory management, and optimized logistics, FreshSource achieves a food loss rate of 2%, significantly lower than the national average of 30%. This not only reduces waste, but also positively impacts rural communities by empowering farmers and fostering sustainable economic growth.
