Challenges

In Iraq, imported, lower-quality, mushrooms compete with locally produced mushrooms, negatively affecting local producers. Additionally, challenges in mushroom cultivation persist as they are very difficult to produce sustainably and in large enough volumes to be commercially viable. 

At the same time, the Iraqi food market is facing general instability and uncertainty, especially with meat prices rising dramatically in recent years. This hurts local, low-income consumers who may not be able to afford the higher meat prices.

Solutions

Al Reef Mushroom provides fresh mushrooms to the Iraqi market at competitive prices, when compared to other local producers and imported varieties. They offer two types of high-quality mushrooms that are available in supermarkets and grocery stores, making them affordable for Iraqi consumers. These mushrooms are not only nutritious but also provide a cost-effective alternative to meat.